You saw it here first, Heritage Research's Spring Summer look book, a forthcoming collection which pays homage to the returning American servicemen who fought in WW2, lost souls trying to re-assimilate back into society, the camaraderie and feeling of belonging of a military unit was lost, so for some, it was replaced by taking to the road with other like-minded types, on motorcycles, and a new cult of highway style was born, along with the new found favourite past time of Hot Rodding and a then unknown Hawaiian sport of surfing booming in popularity in the 1940's. The collection celebrates the style and attitude of these original subcultures combining authenticity with British fabrics to create a contemporary garment, handmade right here in England.
Shot by John Isaac, shaper of Squire Surfboards and co owner Revolver Surfshop, photographer and a hardcore hot rod enthusiast, with Jack Johns, British bodyboarding champion modelling the garments. The shoot took place at Chapel Porth in John and Jacks native Kernow.
Shot by John Isaac, shaper of Squire Surfboards and co owner Revolver Surfshop, photographer and a hardcore hot rod enthusiast, with Jack Johns, British bodyboarding champion modelling the garments. The shoot took place at Chapel Porth in John and Jacks native Kernow.
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