15 December 2010

First Look : HR S/S 2011.

You saw it here first, Heritage Research's Spring Summer look book, a forthcoming collection which pays homage to the returning American servicemen who fought in WW2, lost souls trying to re-assimilate back into society, the camaraderie and feeling of belonging of a military unit was lost, so for some, it was replaced by taking to the road with other like-minded types, on motorcycles, and a new cult of highway style was born, along with the new found favourite past time of Hot Rodding and a then unknown Hawaiian sport of surfing booming in popularity in the 1940's. The collection celebrates the style and attitude of these original subcultures combining authenticity with British fabrics to create a contemporary garment, handmade right here in England.
Shot by John Isaac, shaper of Squire Surfboards and co owner Revolver Surfshop, photographer and a hardcore hot rod enthusiast, with Jack Johns, British bodyboarding champion modelling the garments. The shoot took place at Chapel Porth in John and Jacks native Kernow.

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