Whether you are a full on denim nerd or just someone who takes more than a bit of pride in your strides, this is a store you should visit. Situated down London's trendy Brick Lane - The Old Truman Brewery, Son of a Stag boasts to be the capital's best denim store, carrying the likes of Levis LVC, Lee, Edwin, Wrangler, Studio, Allevol, Kuro and Spellbound along with the more obscure and exclusively stocked imports amongst their premium denim range, sat alongside some of the best shoes and boots. Their stock and knowledge aside, what makes this store stand out is the in house chain stitch service on offer utilising original Union Special chainstitch machines with original threads so you can get your jeans hemmed the proper way whilst you have a browse.
Photography by Richard Johnson.
91 Brick Lane, The Old Truman Brewery.
London, E1 6QL