Remember this? when Loaded magazine was decent and Stone Island still (ever so slightly) fairly exclusive. It was twelve years ago, October to be precise when a stroke of genius to get Steve Coogan in a photoshoot as his greatest comic creation. Hailing a taxi in an expensive piece of Italian knitwear was one of the best things I'd ever seen back then. I think I even framed it.
Coogan also played up as Mancunian student hating pisshead Paul Calf.