Gone are the days of caring what the trendies are wearing, or being arsed about looking a bit like QEII on a day's shooting, there comes a time when you just desire nice, neat and reliable functional clobber and Barbour fits that bill. The thornproof jacket is such an easy bit of kit, even well worn in, it still retains cool, the only poaching I'll be doing in my lifetime is an egg, but if it's good enough for them, it's good enough for me. Scruffy smart, Quintessentially British.
I've been wearing Barbour for a long time, a lot longer than it's re-popularity in recent years. I had all the farmer jibes before it became cool again. But I'll be wearing it for many years to come when the masses have moved on to the next in trend thing.